for B2B FOUNDERS & small teams

Become the top-of-mind choice for your ideal customers

I’ll help you build a growth-driving content engine that positions you above your competitors and helps you win more deals.

You have a great product or service but your content isn't communicating that clearly and effectively...

You're publishing content here and there but your efforts are creating a disjointed experience for your target audience.

You’re not sure what’s working, what isn’t, and what kind of content leads to sales and drives action.

You’re blending in with competitors instead of capturing your ideal customers’ attention and building trust.

There’s a better way… 

A simple and high-impact approach to content marketing

Over the past 9+ years, I’ve built high-impact content programs for start-ups and major corporations [I’m talking about generating half a million in pipeline from a single content campaign]. Through this experience, I’ve found that a robust content engine consists of four key components:

  • Direction

    Define your content goals, topics and tactical actions based on your business priorities, target audience and offer insights.

  • Differentiation

    Identify the unique perspective messages and a content delivery style that set you apart from your competitors.

  • Amplification

    Streamline the ideation, creation, management and distribution of your content through custom workflows and systems.

  • Iteration

    Execute consistently, assess and refine based on real data and patterns .

Ways we can join forces

TEAMS

By combining my expertise and ongoing support, I’ll equip you with everything you need to create a content marketing program that builds your brand authority and helps your sales team close more deals.

Solos

Coaching and mentoring for solopreneurs and founders who want to ditch the guesswork and master the art of creating content that makes them stand out and consistently land dream clients.

“Mina has an eye for taking our ideas and transforming them into outstanding messages and content angles. Her strategy frameworks are worldclass.”
Marketing VP
B2B tech
"I really appreciate your methodical and organized approach. Great attention to detail. Loved the beautiful miro board takeaway. Many experts/consultants can have great ideas but don't necessarily provide clear takeaways and process to execute from."
Alexander Ferguson​
CMO

Every consultant should have a secret sauce

Here’s mine: [other than green chile habanero hot sauce]

I’m all about a channel-agnostic approach to content strategy — my secret sauce for creating content engines that shift perspectives and attract your *exact* ideal customers. I can’t wait to join forces with you and help you spread your message and win with content!