Content marketing that does the heavy-lifting so you can grow your brand and sales
I've seen time after time
A growth-driving content strategy isn't platform dependent
When it comes to content strategy, you’re better off putting all your eggs in one basket.
You don’t need a separate strategy:
→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey
The reason?
👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.
👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]
👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.
👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.
At the end of the day…
Multiple strategies = No strategy at all
That’s why you need a single growth roadmap.
This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.
I'm Mina and I couldn't be more delighted to have you here!
I’m an ‘accidental’ marketer. Although I didn’t go to school for marketing, my background in engineering and business, combined with the skills I’ve mastered running my own business, has made me a much better marketer.
I’ve been in the trenches, wearing many hats from content writer to content director over the last 9+ years. My insights and frameworks are rooted in hard-earned practical experience, and I’m excited to share them with you to fast-track your growth.
Some facts about me
[You judge if they are fun or not]
- I've lived in 6 countries across Europe, Asia and Middle East.
- I speak 4.5 languages on a good day.
- I'm an ENFP on the Myers-Briggs test.
- I once found a stray cat and adopted him within 2 months.
- My go-to coffee order is an oat latte [iced for summer time].
- I only work with businesses and people I believe in.