For small teams looking to use content to grow their brand recognition and sales

Whether you need to build or sharpen your B2B content marketing engine, I’ll help you strategize, prioritize, and execute with confidence.

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How I can help you step into consistent growth

Spoiler alert: There’s no such thing as a one-size-fits-all content strategy. I work with you to uncover your unique path to growth using my 3-layer content strategy framework.

Here’s a breakdown of what I’ll focus on to ensure your success:

You may or may not have to work on all of these elements depending on your gaps and where you are in your stage of growth.

Choose the right destination and path

To avoid one-off acts of content and wasting your resources, we need to choose the right topics, content goals, KPIs and tactical actions based on your business priorities and customer insights.

Standing out from your competitors

This makes all of your content efforts instantly more effective. Together we'll sharpen what makes your brand stand out.

We then translate those insights into content messages and delivery formats that bring in the right leads and position you as the obvious top-of-mind choice.

Maximizing your resources

Getting more out of your content and efforts requires repeatable systems when it comes to creating, managing and distributing your content. You'll get access to my frameworks and resources as well as custom templates.

Strategy + *In-the-weeds* Support

Ways we can work together

Not sure which is right for you? Get in touch and I’ll help you figure out or create a bespoke option for you.

STRATEGY
INTENSIVE

WHo is it for

Ideal for teams who need a minimum effective content strategy and a high-level plan and to move forward with confidence and intention.

what you get

đź’ˇ Your custom [cross-channel] content strategy and execution plan

đź’ˇ 2 x 60-minute strategy sessions via Zoom

đź’ˇ Feedback and support between sessions

đź’ˇ A portal to store additional resources and session replays

Investment

Starting at $15k

Timeline

6 weeks

Growth
spurt

Who is it for

Ideal for teams looking to build and run a high-converting content marketing engine with continuous support.

What you get

đź’ˇ An assessment of your current strategy and existing content [if relevant]

đź’ˇ Recommendations for addressing gaps and pinpointing growth opportunities

💡 Your custom [cross-channel] content strategy playbook 

đź’ˇ Recurring strategy and training sessions

đź’ˇ Regular content plan syncs

đź’ˇ Monthly support and feedback for the implementation

đź’ˇ Performance review

💡 Access to my Content Vault, which includes templates, frameworks, and consulting material 

Investment

Tier 1: Starting at $6k/ month

Tier 2*: Starting at $12k/ month

*Currently fully booked for this option until April 2025 but feel free to reach out to get on the waitlist.

Timeline

Starting at 3 months

A valuable strategic partner
"Mina is very experienced in content marketing and a valuable strategic partner. I enjoyed working together and appreciated the communication flow as well as how the project was managed."
Founder Wevolver, Bram Geenen
Her approaches and framework are not only pragmatic but simple to understand
"Mina REALLY listens - she then customizes your approach in a way that fits your brand and goals and it gives you very raw and practical advice. She knows what works and what doesn't! It is so easy to get off track when you're going through the content strategy process but she will always reign you back in the most effective way. She is also a beacon of knowledge and her approaches and framework are not only pragmatic but simple to understand. It eases the process and really deflates the overwhelm!"
Founder Stealth, Khadija Jabri
Early sales conversations initiated directly through content
“The work Mina did with us was incredible. We now have clarity around our buyer journey and understand how our product features and customer needs integrate into our messaging. We’ve also started to see early sales conversations initiated directly through content."
Founder, B2B Services
Insightful and organized
"An extremely insightful and organized kick-start to our content plan that sits on a good customer-focused approach."
CMO TeraLeap, Alexander Ferguson
Found exactly what we were doing right so we could do more of and where we needed to improve
"I am overall very happy with the delivery and the way the project went. We found exactly what we were doing right so we could do more of and where we needed to improve. I am sure Mina can be flexible enough to find a customised solution based on your needs."
Marketing Lead, María González-Calvo de Miguel
Build a community around our mission
"If you want to skip the learning curve, I highly recommend working with Mina. She helped me understand how to talk about what we do in a way that lands with our target audience and build a community around our mission."
Founder Event Mender, Merijn van Buuren

I'm not everyone's cup of tea

You're in the right place if...

Commonly asked questions

I do my best to work around your timeline but please note that applications are processed on a first-come, first-served basis. So the sooner you get in touch, the sooner you’d get to select and secure your preferred start date. Expect to book at least a 3 weeks in advance.

I have a platform-agnostic approach to content strategy —to help you create a consistent experience across all platforms and speed up the trust-building process with your ideal customers.

I care more about the problem you solve and the impact you make rather than your specific industry.

In the past, I’ve partnered with companies in B2B tech, IT Consulting, Industrial, CleanTech, IoT and marketing.

I don’t offer any writing services but feel free send me a DM on LinkedIn for referrals.

I require an upfront payment to cover the first month of our collaboration before scheduling your project.